Joe Freeman is the CEO of Medzone, a line of products that work to prevent, treat, and manage aches, pains, discomforts, wounds and skin-chafing issues for individuals in sports, industrial settings, and recreational activities. While rooted in sports, the company has expanded the product line into other markets and communities. The company launched a brand dedicated to the plus community, PlusZone, to help with the prevention of chub rub, thigh chafing, and skin friction irritations.